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Thanks Andy, great teamwork, we were really pleased with the insight.
Amy Martin, Retail Eyes

Market Analysis


Market Analysis by Closing the Loop

Market analysis may rely on primary research, but more likely it involves the analysis of secondary data sources: extracting the value from existing reports and surveys or from customer databases or from previous market research surveys which are gathering dust in a filing cabinet. Primary data sources include PEOPLE: interviewing an industry expert is often worthwhile. Secondary data sources are often found via Google and many surveys are kept in the Business section of the British Library.

Market sizing is an inexact science, relying on common sense and –sometimes- “back of a fag packet” calculations to give upper and lower levels.

The sort of question which I have answered is: What share does Apple Computer have of the market for video edit suites in London? What are the industry trends in the Pharmaceutical market?


For more information about our Market Analysis services, please call us on 01908 263000 or email andy@closingtheloop.co.uk