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I worked with Andy to deliver a number of market research projects including M&S product development and Saab pan European CRM. All the projects were delivered successfully and the client was very pleased. Andy designed and conducted the research, completed the analysis and worked with me to create and deliver the client presentations. He used broadcast quality video and vox pops of the key points made to ensure the findings could be communicated in an engaging and compelling way. I would be delighted to work with Andy again and would recommend him for any qualitative research project.
Peter Brookes-Smith

Sectors

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Closing the Loop SectorsWe have the skill, outlook, and vocabulary to probe consumer response to new designs, new product and new marketing in ways which your team will find both practical and inspiring. Whether the project is local or international in scope, we have the experience, connections, and the back-up to see it through without a hitch.

Automotive

Nowhere else do you find such strong brands linked to a stream of dynamic product innovation. We love automotive research because the challenge of getting under the car buyers’ skin is unique: only in automotive will someone say they have just spent £60,000 because they "want a car to go from A to B"! As freelancers for great agencies such as Simpson Carpenter and GfK Automotive, Andy has worked on every car brand and many commercial vehicles.

Education

The pressures on academics to pay their way are huge. Increasingly University education is seen less as a means in itself, more as a way of helping create vibrant commercial enterprises around Universities. We understand the issues which Universities face, and can assist them with securing a firmer niche in a rapidly changing environment.
Amoung the Closing The Loop education clients are: Cranfield University and The University of Warwick

Banking and Financial Services

Can a bank or an insurance company ever be "on my side"? Do their product bundles add value or just add cost? Do I stay with them out of inertia or loyalty? And how are consumer attitudes reflected in changing behaviour?

Andy has a wealth of financial services experience, having worked as a freelancer on projects for GE capital, Hitachi Capital, and many retail banks such as Barclays. Closing The Loop clients in this sector include: NFU Mutual, SAGA Services and SIEMENS Financial Services.

Retail and Shopping Centres

The pace of Retailing makes it a hugely exciting discipline, albeit one which is not for the faint-hearted. We understand retailing and we are delighted to have lead many qualitative projects, which LMMC and the Oxford Consultancy conducted for Hammerson shopping centres. These include projects for the Bullring, Brent Cross, The Oracle, West Quay and many others!

Travel

No other marketplace has the dynamics of travel, with the potential for capacity decisions to drive high profits - or to reduce them significantly.Andy’s travel experience includes Eurotunnel, Hoverspeed and Butlins Lunn Poly.

Clients include: Birmingham International Airport, Cosmos, DFDS Ferries, Norfolkline, Panorama, Sunsail, TUI UK, Lunn Poly and Unijet.

Technology

Another quickly changing area in which we have a wealth of experience. In a sector where today's latest development is in tomorrow's skip, you need to stay ahead of your competition.

Closing the Loop: a great choice when looking for a bright agency to stretch your annual research spend just that bit further.

 



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