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Thanks Andy, great teamwork, we were really pleased with the insight.
Amy Martin, Retail Eyes

The Shock of the New

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Does innovative design “wear-in”, and if so, how can market research predict the consumer response to design which is challenging or controversial? Is “the shock of the new” an issue? This blog is intended to explore issues around research and innovation.  I welcome comments from both designers and researchers.

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Published on Wed 14 May, 2008



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