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Thanks Andy, great teamwork, we were really pleased with the insight.
Amy Martin, Retail Eyes

The Challenge for researchers in 2011


The challenge for researchers in 2011 and beyond, is not that of adapting to the economic climate. That is the same for all businesses: adapt or fail. The specific challenge for research is to justify the need for time and thought spent on analysis, in a digital age when everything is instant and ephemeral. The age of Facebook presents research with great opportunities. Virtual Focus groups can do the seemingly impossible, which is to save both time AND money. In addition Bulletin board focus groups enable the moderator to eliminate any chance of bias or “group-think” by gaining private responses from respondents. So digital research can improve on traditional methods. But the value of research comes from the analysis stage, when the researcher chews over the findings and thinks about what they mean to the client’s business. Research may use contemporary “instant hit” methods, such as Facebook or chatrooms, but it is only the time spent analysing this, which allows researchers to add value.

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Published on Fri 19 Jun, 2009